11 Tips for Building Media Relations and Maintaining Relationships With the Media
Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this incr… Read more
Press Releases … the Rodney Dangerfield of the Marketing World?
I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate wi… Read more
How to Get Your First Public Relations Job
Recently I started getting emails from college students who had a lot of questions about the public relations industry. Specifically, they wanted to know how to get their first public relations job. During a recent interview with Bill Lessard of PR With Brains, I thought the topic of breaking into the wor… Read more