5 Good Reasons to Consider Repositioning Your Brand
In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered … Read more
5 Memorable Advertising Characters and Why They Worked
Since long before I was born, companies from nearly every industry have been using advertising characters to achieve marketing success. In highly competitive markets, a character goes a long way to make a company stand out from the crowd.… Read more