marketing

July 5, 2011
Top Tips for Connecting with Online Influencers

You’ve undoubtedly heard the saying, “It’s not what you know, it’s who you know that matters.” And that’s mostly true. You simply cannot overstate the importance of networking for marketing and PR purposes. And with the skyrocketing popularity of social networking, it’s more important than ever before to build valuable connections with influencers in your niche. (Read more…)
May 13, 2011
5 Things You REALLY Need to Know about the Competition

Are you following your competitors? I don’t mean visiting their website occasionally to see what changes they’ve made to their shopping cart, I mean REALLY following them. They’re no doubt doing the same to you, as they want your business for their own. (Read more…)
April 29, 2011
Why Local Talk Radio Makes Sense

You may scoff at the idea, but you really should think about getting your company on local talk radio. I know, I know, but hear me out. Talk radio isn’t just for your Uncle Bob who nods along while he whittles on the front porch. These programs have a lot of listeners and can cover a wide variety of topics. (Read more…)
April 12, 2011
5 Questions to Ask Yourself Before Launching a New PR Campaign

The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for. (Read more…)
March 30, 2011
5 Reasons to Hate Traditional Press Releases

Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore. (Read more…)
March 21, 2011
The Mistake of Blending In

As someone who has been involved in marketing and PR for longer than I’d like to admit, there is a common frustration I’ve had to deal with time and time again. It’s the frustration of dealing with companies who insist on blending in. It’s the frustration of trying to explain to a client that you don’t want to be like the competition. When the competition is zigging, you want to zag. You want to be the needle in the haystack, not the haystack. (Read more…)
February 22, 2011
7 Reasons Subscribers Don’t Open Your Emails

If your business relies on email marketing, you’re probably pretty obsessed with open rates. Because if people aren’t opening your emails, they aren’t taking advantage of your offers, sharing your content, or doing anything else you need them to do. (Read more…)
February 1, 2011
8 Reasons Your Press Release Got Rejected Online

Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before. (Read more…)
January 27, 2011
11 PR Blogs You Need to Read in 2011

If you read my post “5 Ways to Start Your Year in PR Off Right in 2011”, you remember that I encouraged you to re-educate yourself. Over time, it can be easy to get comfortable and think you know everything there is to know about PR. When you get comfortable, mistakes happen and your competitors pass you up. (Read more…)
December 16, 2010
Creative Ways to Thank Your PR and Social Media Influencers

Social media influencers in the online business world are not your traditional influencers. There are countless differences in the types of influencers out there and when it comes to thanking them for what they’ve done for your advertising and your business, there should be just as many differences in what you say or do to show your appreciation. (Read more…)

« Previous Page

Top Tips for Connecting with Online Influencers

5 Things You REALLY Need to Know about the Competition

Why Local Talk Radio Makes Sense

5 Questions to Ask Yourself Before Launching a New PR Campaign

5 Reasons to Hate Traditional Press Releases

The Mistake of Blending In

7 Reasons Subscribers Don’t Open Your Emails

8 Reasons Your Press Release Got Rejected Online

11 PR Blogs You Need to Read in 2011

Creative Ways to Thank Your PR and Social Media Influencers

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