marketing tool

March 28, 2011
What You Should Be Learning From Twitter

If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)
March 23, 2010
Do You Have Good Social Media Manners?

Practicing good social media manners, or social media etiquette as some like to call it, is the key to getting the most from your social media marketing efforts. If you ignore the advice in this post, people will ignore your Tweets, stop reading your blog, and think you and your company “just don’t get it.” (Read more…)
January 27, 2010
5 Potential Negative Effects of Your Social Media Obsession

Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales. (Read more…)
November 11, 2009
Demystifying the SEO Press Release From the Traditional Press Release

When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the SEO press release differs from the more traditional approach and the purpose this online marketing tool serves. (Read more…)

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