1. May 10, 2011

    10 Ways to Gain the Trust of Customers

    Earning the trust of customers is the key to making sales and building client loyalty. Today’s consumer is more skeptical and more careful than ever before. They ask a lot of questions and demand a lot of accountability from the companies they do business with. And if they don’t trust your company, they won’t give you their business. It’s that simple. (Read more…)

  2. February 26, 2010

    Top Alternatives to Business Cards

    First off, let me say that I’m not here to proclaim the death of the business card. Traditional business cards are still very useful, and you should certainly have some on you at all times. However, it’s no secret that most business cards either end up buried in a filing cabinet or in the nearest trash can. (Read more…)

  3. May 11, 2009

    PR Web Detective

    During the last week of 2006, when things were slow on Wall Street, I spent some time surfing around the web, playing public relations detective for my company. I was on the lookout for two things: 1.) people or companies infringing on our copyrighted material, and 2.) people writing things (good or bad) about my company. What I found should send public relations professionals to their search engine of choice immediately, just in case they think no one is writing about (or stealing from) their company or clients. (Read more…)

  4. January 12, 2009

    The PR Power of Niche Markets

    Consumers who really love your products or services can be thought of as your market’s “niche.” An economic recession should be a cue for companies to start looking at how their customers are changing their buying habits. As product choices continue to expand, consumers become increasingly more sophisticated and demanding. Take the time to review your public relations strategy and pay close attention to your niche markets. Part of your public relations budget can be spent studying and reaching out to your niche markets. Here are some quick reminders about developing niche markets: (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $100 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "Our release went out in the early morning and by late afternoon, I was receiving several calls, emails and inquiries about out services.

    The best part was the quality of media outlets that gave us coverage and the overall traffic spike as a result of the release lasted for well over a week."

    - Peter W. Bowman, AVERICOM, LLC


    Read this review 270 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles