marketing department

January 5, 2012
Building Your Social Media Team

Looking to finally usher your company into the age of social media? To do so, you’d best be served by putting together a social media team. While it may sound like a bit of a daunting task, these pointers can help simplify the process and get you active on Web 2.0. (Read more…)
March 3, 2009
Public Relations and the Art of the Promotional Offer

Promotions are a great a way for companies to jump-start sales, raise brand awareness, and reward and retain customers. The marketing department typically comes up with the ideas, and then public relations department are charged with helping promote them. (Read more…)
February 4, 2009
Private PR Versus Public PR

The difference between doing public relations for a private company and a handling PR for public company is the difference between watching your kid’s little league team and then taking a Barry Bonds major league game. (Read more…)
January 7, 2009
Public Relations Basics: Do Your Research

As a journalist, it wasn’t often that I listened to a public relations pitch. But then there were times when I was three hours from deadline and I still didn’t have a story. During one of those crunch times, I checked my voicemail and there was a new message from a public relations rep named Alyssa Shelasky, pitching me on a story that I would normally ignore. But Alyssa got me interested in a very easy way: she did her research. (Read more…)

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