The Dos and Don’ts of Handling Customer Complaints

The way your company responds to customer complaints goes a long way to shaping how the public perceives you. Just look at my previous post: @Target Customer Service = Fail. … Read more

The Public Relations Superbowl

Ask Rudy Giuliani how one major event can change the public’s perception.

Before the tragic events of September 11, 2001, New York’s then-mayor was not exactly a media darling. His personal life was splashed on the pages of New York’s tabloids, the city’s finances were in awfu… Read more