mainstream media

June 17, 2009
Death of a Brand in Slow Motion: Starbucks

The Wall Street Journal published an article this morning about how Starbucks will immediately begin grinding beans each time it brews a new batch of coffee rather than grinding coffee only in the morning. The move will do two things: ensure customers receive fresh ground coffee and fill the stores with the sounds of grinders. It appears this is the one thing McDonald’s and 7-Eleven haven’t figured out how to do — yet. (Read more…)
April 1, 2009
Public Relations Tips: Protecting Your Brand and Working with Investor Relations

Part of protecting your company’s brand is ferreting out which public relations opportunities are being presented by questionable companies. Recently, I turned down the opportunity for one of our company analysts to give an interview to MN1.com, an online video company that covers the stock market. By weighing, and rejecting, this opportunity for seemingly easy publicity, I saved our company from a public relations nightmare. (Read more…)
April 18, 2001
Election PR Winners and Losers

Elections may be won or lost by votes, but individuals and organizations can win the public relations game even if the votes don’t add up, or even if there are no votes at all. (Read more…)

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