magic bullet

April 22, 2011
What Does It Mean When Your Press Release Fails?

You spent what seemed like a thousand hours on your latest press release only to see it almost totally ignored. Is it the end of the world? Or perhaps is there something you can do to save it? (Read more…)
February 23, 2009
Public Relations Basics: There Is No Magic Press Release Bullet

The “magic bullet” theory of public relations — that one press release is all you need grab the attention of journalists — is easily debunked. A single press release will rarely, if ever, do the trick. (Read more…)

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