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January 9, 2012
5 Ways to Start the New Year with a Bang
Anyone can make a New Year’s resolution. Heck, we all do, though “losing weight” and “finding more time for community service” quickly fades away once February hits. (Read more…)
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December 28, 2011
Avoid Being a Press Release Horror Story
Press releases can be a great way to spread the word about your company’s exploits and news. However, they also have the potential to backfire horribly if you’re not careful! Most bad press releases get ignored or tossed in the trash, but occasionally one makes it through the gates. In this case, you may have gotten in over your head! (Read more…)
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November 9, 2011
Choosing the Right Brand Ambassadors
If you want to take your brand to the next level and really connect with the public, then you need a brand ambassador. Someone to relay your message to your target audience and drive them towards customer loyalty. But how do you go about choosing these spokespeople? (Read more…)
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June 29, 2011
The Keys to Social Media Success: What They Unlock
The keys to success with social media are many. Instead of just having to use one to unlock a door, you’re required to use many for one lock! One door might need the “build relationships” key as well as the “do proper research” key to unlock. Another door requires the “learn SEO,” “build a community,” and “hire social media manager” keys before it opens! (Read more…)
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June 10, 2010
How Cause Marketing Can Help Your Brand
According to the IEG Sponsorship Report, companies all across the country will spend about $17.1 billion on sponsorship opportunities. This includes sponsoring various events, arts, and causes. In fact, on cause marketing alone, companies will spend about $1.61 billion this year, up over 6% from last year. (Read more…)
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January 26, 2010
The Biggest Public Relations Mistake You Could Be Making
PR mistakes are made every day. If you don’t believe me, just check out a few of the major PR disasters in recent years. Of course, you probably don’t need to worry about facing a PR disaster of that magnitude, but you can still make costly mistakes that can cause serious damage to your brand. (Read more…)