Perfecting Your PR Pitch

We see experts quoted in newspapers and magazines every day; journalists rely on third-party sources to offer unbiased opinions or to help sort through facts. The most inexperienced journalist can follow a formula and write a story about, say, computer viruses. However, without an expert to validate the subject, the story will ring hollow. Public relations consultants can help position clients as experts through an “expert pitch.” All it takes is a simple email. (Read more…)

Being Cool is Hard

Everywhere I looked on Monday, there was Cuil.

Pronounced “cool,” the search provider made its public debut this week and got enough ink to make an octopus jealous. I read stories about Cuil in/on The Wall Street Journal, The Financial Times, The New York Times, Forbes, a blog on The Los Angeles Times, TechCrunch.com and CNET News.com, among others. Most of the initial press concentrated on Cuil’s claim that it indexes more pages than other search engines and that its founders, a wife-and-husband team, are former employees of Google, the clear current leader in the search space. (Read more…)