lookout

April 6, 2011
How Clients and Customers are Checking Your Online Reputation

Think nobody’s checking on your business? Hoping that little f-bomb slip-up you let fly on Twitter a few months ago just disappears? Rest assured, that, plus any number of other little things that may be turning your audience off, can and will crop back up. (Read more…)
May 11, 2009
PR Web Detective

During the last week of 2006, when things were slow on Wall Street, I spent some time surfing around the web, playing public relations detective for my company. I was on the lookout for two things: 1.) people or companies infringing on our copyrighted material, and 2.) people writing things (good or bad) about my company. What I found should send public relations professionals to their search engine of choice immediately, just in case they think no one is writing about (or stealing from) their company or clients. (Read more…)

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