1. December 29, 2011

    5 Social Media New Year’s Resolutions

    We’ve all got our New Year’s resolutions – lose weight, be more active, save more money – but not all resolutions are for personal gain. Sometimes it’s good business to have a few resolutions for your company, as they give you something to shoot for during the year. (Read more…)

  2. November 3, 2011

    5 Things You Probably Didn’t Know About LinkedIn

    It’s the little social media website that could! LinkedIn has been around way longer than you probably realize, but only recently has it experienced success. Now, everyone who’s everyone uses it. But how much do you know about the premiere professional social media website? (Read more…)

  3. September 21, 2011

    What Can You Do With the Company Follow Feature on LinkedIn

    As the premiere business based social networking website, LinkedIn has embraced some new advances over the years. Recently, they unveiled the Company Follow feature, which lets you stay in the loop with your favorite businesses. (Read more…)

  4. September 12, 2011

    How to Earn Your Girl Scout Badge in Social Media PR

    When a young lass is going for, say, her gardening Girl Scout badge, it’s never as simple as “plant a pea plant.” There are several steps involved – learning about seeds, proper watering techniques, and maybe a fertilizer lesson or two. Make like a Girl Scout and apply the same mentality when earning your Girl Scout badge for social media. (Read more…)

  5. September 7, 2011

    Use LinkedIn to Hire PR Pros

    LinkedIn can be described as Facebook for professionals. After building your personal and employment profile, you can find past co-workers and link to their profiles. You can add your resume, pictures, contact information, detailed job descriptions, and anything else you think will help you land that perfect job, either now or in the future. Friends on LinkedIn can write recommendations, interact on a Twitter-like feed (which can be directly linked to your Twitter account), and much more. (Read more…)

  6. September 1, 2011

    LinkedIn 101 for PR Pros

    Social media websites have not only become a great way to increase business and awareness, they have quickly become the wave of the PR future. With access to so many people at once, it’s impossible to deny the power and reach these websites provide. For this session, we’ll highlight the business oriented LinkedIn. (Read more…)

  7. June 28, 2011

    Why PR Pros Should Use LinkedIn Pro

    Most PR pros have a LinkedIn account by now, taking advantage of the huge database of companies and business professionals the site offers. However, you may not have a LinkedIn Pro account yet, and it could be costing you a lot of business. (Read more…)

  8. June 27, 2011

    5 Things You Can Do Today to Secure a Future Job in PR

    Public relations has become a highly sought after field of work and study in the past few years. If you really want to try and break in, there are some things you should do to prepare ahead of time. Here are five preparation tips guaranteed to give you a head start on your future career. (Read more…)

  9. February 24, 2011

    Generate Buzz for Events with LinkedIn

    When LinkedIn started it was simply a brilliant place for business people to network. But LinkedIn didn’t stop there, and these days the site features everything from a robust business Questions and Answers section to a TripIt feature to let your colleagues know when and where you go out of town. (Read more…)

  10. April 28, 2010

    The Myth of the Social Media Expert

    As social media marketing has risen to prominence, it seems like a day doesn’t go by where I don’t come across a blog post or an article telling me how I need to use social media. Everyone thinks he or she is a social media expert. Honestly, I’m pretty sick of it. (Read more…)

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