letters to the editor

April 13, 2009
Ethics and Public Relations: Do They Go Together?

For a public relations firm, Seyferth Spaulding Tennyson was keeping quiet. The Grand Rapids, Michigan-based outfit had found itself embroiled in a scandal in a town of less 5,000 on the shores of Lake Michigan. Seyferth Spaulding Tennyson’s client was Meijer Inc., a family-owned grocery and goods retailer that is one of America’s largest privately owned companies. Together they faced a public relations crisis that questioned the ethical standards of the public relations industry. (Read more…)
January 2, 2009
Letters to the Editor: A Free Public Relations Resource

You may not think of a letter to the editor as a way to extend your public relations budget, but a well-crafted letter in a widely read publication can be a powerful (and free) way to promote your company. Writing an effective letter to the editor will be that much easier if you use the following tips. (Read more…)

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