How to Write a Killer Press Release in 15 Minutes

If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number of press releases on a consistent basis. Obviously, you don’t want to spend any more time writing your press releases than you have to.

I’ve come up with a short list of tips to help you write your press releases fas… Read more

Does Your Press Release Pass the “Who Cares?” Test?

If you’ve followed this blog for any period of time, you know I’m a firm believer in the “leaky faucet” approach to press release distribution. This approach involves sending high quality, newsworthy press releases out on a regular basis with the hope that you’ll eventually find your press release in the … Read more

The Dangers of Sending Too Many Press Releases

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Sending Multiple Press Releases

In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your st… Read more

7 Habits of Highly Effective PR Magnets

PR Magnets. They’re the people who always seem to be successful in getting major media coverage for their clients. While some bitter PR pros like to call PR magnets “lucky”, the truth is it’s no coincidence that these guys (and gals) are able to get good coverage time and time aga… Read more