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August 12, 2011
Social Media Crisis Plans: The VERY Basics Every Company Needs

Does your company have a social media back-up plan? When a crisis hits, you need to jump on it immediately. Otherwise, things can easily spiral out of control. If you don’t know what to do, you can easily miss your chance, or make things worse! (Read more…)
September 22, 2010
Are You Being Too Open on Twitter?

If you were a fan of Chappelle’s Show when it came on Comedy Central, you might remember a string of skits Dave did called “When Keeping it Real Goes Wrong.” The idea behind these hilarious shorts was to show that being honest, speaking your mind, and “keeping it real” isn’t always the best idea in the real world. Being too real can be disastrous and land you in a lot of trouble. (Read more…)
April 8, 2009
Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes

In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at least clean up the damage they wreak? (Read more…)

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