When Blogs Attack, Can Public Relations Survive?

Every time I want to dismiss or ignore the impact of blogs on the public relations industry, I’m reminded of their power. A recent example occurred as I was talking to the head of investor relations for a Fortune 500 company. “My biggest problem right now is dealing with these [expletive] bloggers,” the IR chief said. “The amount of false information and mindless bashing masquerading as commentary is dizzying.” (Read more…)