Press Releases … the Rodney Dangerfield of the Marketing World?

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)