journalists

July 22, 2011
When to Tweet a Reporter (And When Not To)

How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend. (Read more…)
July 15, 2011
3 Phrases Journalists Hate to Hear When Being Pitched

Life is full of clichés, isn’t it? But some aspects of life are definitely more cliché-riddled than others. Case in point, the world of journalism, specifically when it comes to dealing with folks like…us! That’s right, PR pros can so of the worst offenders when it comes to dishing out tired phrases and marketing doublespeak. Let’s go over a few you can easily avoid when talking to journalists in an attempt to get your story out to the public. (Read more…)
July 1, 2011
Why You Never Get Quoted Despite Numerous Media Interviews

Few things are as frustrating as answering dozens of questions for a journalist and never seeing them in the paper or broadcast the next day. You may think you just keep running into bad luck, but there may be more to it than that. You may actually be sabotaging your chances of appearing in the media! (Read more…)
May 19, 2011
5 Press Release Writing Mistakes that Will Out you as a Rookie

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automatically know you’re a rookie! So to avoid looking like a total noob, do your best to avoid these five damaging goofs. (Read more…)
May 17, 2011
Do Your Press Releases Suffer from TMI?

Put yourselves in the shoes of a journalist. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. Your inbox is flooded with press releases, and the phone is ringing off the hook. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. (Read more…)
May 6, 2011
5 Questions to Determine Whether Your Press Release is Newsworthy

Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually newsworthy! (Read more…)
April 27, 2011
5 Steps to Take After Your Press Release Has Been Sent

So you finally emailed that press release out after a week of solid work. Time to relax! Right? (Read more…)
April 14, 2011
Why Reporters Like Getting Story Ideas From Press Releases

The common thought regarding journalists and press releases is that they loathe them with the fire of a thousand suns. And that’s just not entirely accurate. While they do hate the fact there are roughly ten zillion of them a day to go through (most of them horribly written), the fact is, there are benefits to a press release. If there weren’t, would journalists take the time going through them? (Read more…)
April 13, 2011
Do Journalists Make Good PR People?

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons. (Read more…)
April 5, 2011
10 Ways You Can Get Reporters to Love You

Want to get your press release or important story in the paper? Then don’t do what everyone does – pitch all the livelong day, and not actually speak to anyone like they exist. Instead, focus on developing a relationship with your local journalists, and you may be surprised at the results. (Read more…)

« Previous Page

When to Tweet a Reporter (And When Not To)

3 Phrases Journalists Hate to Hear When Being Pitched

Why You Never Get Quoted Despite Numerous Media Interviews

5 Press Release Writing Mistakes that Will Out you as a Rookie

Do Your Press Releases Suffer from TMI?

5 Questions to Determine Whether Your Press Release is Newsworthy

5 Steps to Take After Your Press Release Has Been Sent

Why Reporters Like Getting Story Ideas From Press Releases

Do Journalists Make Good PR People?

10 Ways You Can Get Reporters to Love You

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