1. April 29, 2010

    5 Rules for Getting Your Press Release Noticed

    Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd. (Read more…)

  2. April 22, 2010

    How PR Professionals Get Stories Placed in Magazines

    Exposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “circular file.” (Read more…)

  3. April 9, 2010

    Just the Facts: Ensuring Accuracy in Your Press Releases

    When you’re writing a press release, you’re in a constant battle to create an interesting story that grabs journalists’ attention without using marketing hype or exaggerated claims. To be effective, a press release needs to be unbiased and completely accurate. If a journalist gets even a hint that you’re exaggerating or making unsubstantiated claims, you can bet your press release will get deleted instantly. (Read more…)

  4. March 8, 2010

    How to Be More Likeable in the Eyes of Journalists

    If you’re likeable in the eyes of the media, you stand a better chance of getting coverage … positive coverage. So, what does it take to get a journalist to notice and to like you? Here are some simple tips to get you started. (Read more…)

  5. February 18, 2010

    What’s the Right Press Release Length?

    Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? (Read more…)

  6. September 8, 2009

    Holiday PR: Get Your Gift-Related Pitches Out Early

    Journalists always know the holidays are upon them when they begin to receive pitches geared towards holiday-themed gift guides and such. Every year the holiday season seems to extend itself, so if you work in the public relations industry it’s best to start circulating your holiday-related pitches early in order to get the jump on the competition. The following tips should help public relations pros make the most of the hectic months before the holidays finally arrive. (Read more…)

  7. May 15, 2009

    The Dangers of “Third-Party” Public Relations

    Whether you’re a pundit, an expert, an analyst, or a third party, it’s important to remember that you rarely know all the facts. The media does not care about this; they just want a quote and a public relations contact to attribute it to. The juicier the sound bites you offer, the better for journalists, but not necessarily for you. (Read more…)

  8. May 14, 2009

    Media Training Can Turn Your Clients and Employees Into PR Experts

    Not every client or employee is equipped to deal with the media on an intimate level. When I was a journalist, public relations contacts would sometimes sit in on interviews I conducted with company executives. In most cases, the public relations department was there to lend support — as either a confidant, or a source of additional information. In other cases, however, it was clear that the executive needed his hand held because he could not handle on-the-fly questioning alone. But media training can help clients and company employees prepare for encounters from journalists and interviewers. (Read more…)

  9. May 12, 2009

    The Public Relations Balancing Act: Access Vs. Privacy

    For public relations professionals, preserving a client’s privacy can be difficult when you’re also trying to cater to the needs of your press contacts. Recently, my employer changed its guidelines regarding how much access clients will have to our products. (Read more…)

  10. Public Relations Basics: Speak Slowly and Carry a Big Stick

    One of the joys of writing PR Fuel is that it helps me think through my own public relations failings. By putting ideas down on paper — OK, a computer screen — I’ve helped improve my own public relations skills immensely. That’s part of why I’ve come up with a set of rules for dealing with reporters during phone interviews. Hopefully, I can follow them. (Read more…)

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