1. May 19, 2011

    5 Press Release Writing Mistakes that Will Out you as a Rookie

    When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automatically know you’re a rookie! So to avoid looking like a total noob, do your best to avoid these five damaging goofs. (Read more…)

  2. May 17, 2011

    Do Your Press Releases Suffer from TMI?

    Put yourselves in the shoes of a journalist. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. Your inbox is flooded with press releases, and the phone is ringing off the hook. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. (Read more…)

  3. May 6, 2011

    5 Questions to Determine Whether Your Press Release is Newsworthy

    Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually newsworthy! (Read more…)

  4. April 27, 2011

    5 Steps to Take After Your Press Release Has Been Sent

    So you finally emailed that press release out after a week of solid work. Time to relax! Right? (Read more…)

  5. April 13, 2011

    Do Journalists Make Good PR People?

    How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons. (Read more…)

  6. April 12, 2011

    5 Questions to Ask Yourself Before Launching a New PR Campaign

    The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for. (Read more…)

  7. December 21, 2010

    Why Your Press Release’s Success Depends on Just a Few Words

    You’ve written perhaps the best press release of all time. Your company, Teddy Bear Clothes Incorporated, is announcing the release of their brand new Harry Potter tie-in line of teddy shirts, and you were tasked with getting the word out to the papers and television stations. You pulled your hair and smacked your head and stayed up all the live long night and finally chiseled the thing down to perfection. (Read more…)

  8. October 11, 2010

    10 Things Journalists and PRs Hate About Each Other

    If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another. (Read more…)

  9. August 4, 2010

    How to Avoid Becoming a Victim of Gotcha Journalism

    We live in a society that’s obsessed with controversy and scandal. News outlets are constantly trying to break the next big story involving conflict, corruption, shocking quotes, and other controversial acts. It’s all about catching someone with their hand in the cookie jar, so journalists can get their story on the front page or create a buzz across the internet. (Read more…)

  10. June 8, 2010

    A Closer Look at Embargoed Press Releases

    In some cases, a press release is embargoed. That means that although the press release is distributed to key members of the media, the news organizations are asked not to report on the story until a specific time. As an example, a company may send samples of their product to be reviewed on various blogs, magazines, etc. However, they may request that the reviews or any information about the product aren’t published until closer to the product’s official release date. (Read more…)

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