Public Relations and Journalism: More Similar Than You Might Think
There’s an old joke among journalists: “It’s okay. If I lose my job, I’ll just become a public relations flak.” Believe me, every journalist has thought about it more than once, especially when freelance writing wasn’t paying the bills. After all, what company o… Read more
Public Relations Basics: There Is No Magic Press Release Bullet
The “magic bullet” theory of public relations — that one press release is all you need to grab the attention of journalists — is easily debunked. A single press release will rarely, if ever, do the trick. To quote a journalist friend, “familiarity breeds credibility.&#… Read more