journalist friend

May 13, 2009
Public Relations and Journalism: More Similar Than You Might Think

There’s an old joke among journalists: “It’s okay. If I lose my job, I’ll just become a public relations flak.” Believe me, every journalist has thought about it more than once, especially when freelance writing wasn’t paying the bills. After all, what company or public relations firm wouldn’t want a former journalist on the payroll communicating to the media? This point was driven home when I recently attempted to email a journalist friend. To my surprise, I couldn’t track him down. And guess where he turned up. (Read more…)
February 23, 2009
Public Relations Basics: There Is No Magic Press Release Bullet

The “magic bullet” theory of public relations — that one press release is all you need grab the attention of journalists — is easily debunked. A single press release will rarely, if ever, do the trick. (Read more…)

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