Winning Over a Hostile Market with Smart PR

There is a very strange neighborhood in Brooklyn named Williamsburg. It’s sort of like the old East Village was plunked down over the river in an industrial area sandwiched between one of America’s largest communities of Hasidic Jews to the south and Polish immigrants to the north. And then there’s the thriving Latino community in the middle and the old Italian community just to the east. Everyone in the middle is a “hipster,” part of the neighborhood’s ongoing gentrification. And when new businesses move into this kind of hostile market, it can be a public relations minefield. (Read more…)