PR Web Detective

During the last week of 2006, when things were slow on Wall Street, I spent some time surfing around the web, playing public relations detective for my company. I was on the lookout for two things: 1.) people or companies infringing on our copyrighted material, and 2.) people writing things (good or bad) about my company. What I found should send public relations professionals to their search engine of choice immediately, just in case they think no one is writing about (or stealing from) their company or clients. (Read more…)