intelligence

December 6, 2011
5 Must Attend PR/SEO Conferences for the First Half of 2012

As PR Pros, we have to constantly stay abreast of all the changes in our field. Luckily, we don’t have to do this alone, as our colleagues and friends are more than willing to assist us. And one way we can assist each other is during PR conferences! (Read more…)
April 15, 2009
Public Relations vs. Journalism: Clashing Agendas

It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a personal agenda seeps into a story. Just as every public relations consultant has their own style, background, level of intelligence, gifts, resources, etc., so does every journalist. (Read more…)

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