instant messaging

February 13, 2009
Trendspotting

After recent conversations with public relations professionals, journalists and others in the business world, I’ve identified the five trends that people say will help you get the ink you’ve been looking for – or that will help you better understand how the ground under public relations continues to shift. (Read more…)
December 15, 2008
Public Relations and Blogs: Controlling the Message

An era when data can be sent and received outside of traditional media outlets–via blogs, email, instant messaging, text messaging, camera phones, etc.–has created an atmosphere where truth is the prize. Those in the public relations industry must delicately balance the public’s right to know and a client’s right to direct its own message. And yes, there are ways to walk this internet-era tightrope successfully. (Read more…)

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