insight

May 8, 2009
Public Relations Basics: Preparing for a Media Interview

Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough. Listening to the tape, I was struck by my constant “um’s” and “ah’s.” I came to the interview well-prepared, and I still sometimes sounded as if I didn’t know what I was talking about. There are many potential mistakes even a seasoned public relations consultant can make during the most relaxed media interview. Your responses can be too rapid. (Read more…)
April 28, 2009
The PR Fuel Mailbag: Job Hunting, Media Training, and Public Relations via Facebook

It’s time for another dip into the PR Fuel mailbag. This time around, readers have questions about job interviews with public relations firms; the pros and cons of media training courses; the potential public relations pitfalls of Facebook; and more. (Read more…)
April 14, 2009
Public Relations Basics: Mastering the Television Interview Process

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there’s a lot more to an effective television interview. (Read more…)

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