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May 17, 2011
Do Your Press Releases Suffer from TMI?

Put yourselves in the shoes of a journalist. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. Your inbox is flooded with press releases, and the phone is ringing off the hook. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. (Read more…)
April 27, 2011
5 Steps to Take After Your Press Release Has Been Sent

So you finally emailed that press release out after a week of solid work. Time to relax! Right? (Read more…)
April 5, 2011
10 Ways You Can Get Reporters to Love You

Want to get your press release or important story in the paper? Then don’t do what everyone does – pitch all the livelong day, and not actually speak to anyone like they exist. Instead, focus on developing a relationship with your local journalists, and you may be surprised at the results. (Read more…)
May 13, 2009
Public Relations Perils: Be Careful Before You Hit Send on that Email

Every so often, I undertake what I call my “Email Dump.” This is where I go through the approximately 12,000 emails that have piled up in my inbox and decide what I can finally delete for all eternity. Unsurprisingly, there a lot of press releases and public relations communications among the emails now languishing in my “trash” folder. (Read more…)
April 30, 2009
Maintaining a Healthy Balance in the Public Relations/Journalist Relationship

It took me a few months to figure out her modus operandi. For four years, she called me once a month. It was always on the last Friday of the month, and always before lunch. We would chat for a few minutes I would ask a few questions; she would skirt around the answers. She would pitch me a story or two; I would sigh and act disinterested. Maintaining relationships with journalists is critical to long-term success in public relations. The journalist/public relations relationship must be fostered with trust and then fueled with consistent communication. Here’s a case in point. (Read more…)

Do Your Press Releases Suffer from TMI?

5 Steps to Take After Your Press Release Has Been Sent

10 Ways You Can Get Reporters to Love You

Public Relations Perils: Be Careful Before You Hit Send on that Email

Maintaining a Healthy Balance in the Public Relations/Journalist Relationship

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