How to Foster an Online Community

Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares?

Isn’t it better to have a smaller co… Read more

Party Hats Required

I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it.

Paula Raeburn CAE of Florida Aviation Trades Association wrote:

I did receive it and it is d