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October 11, 2011
How to Foster an Online Community
Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares? (Read more…)
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August 2, 2010
10 Tips for Creating Successful Linkbait
A successful piece of linkbait can reap many benefits for you and your website. It can help improve your search engine rankings, and it can also get people talking about your brand. But creating linkbait isn’t always as easy as it sounds. It takes a lot of careful planning, skill, and luck as well. (Read more…)
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July 29, 2009
Party Hats Required
I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it. (Read more…)