human resources

February 12, 2009
How Public Relations Can Shape Corporate Culture

Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals. (Read more…)
December 9, 2008
‘Tis the Season for Internal Public Relations

The economic news is ugly and workers are being laid off at record rates. The mood at holiday parties, if they haven’t been canceled yet, is grim. Now more than ever, public relations professionals must develop an internal public relations strategy, in concert with management, designed to raise the morale of employees. (Read more…)

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