human interest

June 14, 2011
5 Out-of-the-Box Press Release Ideas

Sometimes it seems like writing press releases is a fruitless exercise. Usually this comes about because you’ve simply run out of fun ideas – which shows up in your writing! Nobody wants to read a boring press release, so yours get rejected. It’s a catch-22. (Read more…)
October 6, 2010
How to Create News When You Don’t Have Any

In the past, I mentioned that one of the strategies used by PR magnets (those people who always seem to get media coverage for their clients) is the leaky faucet approach to PR. This involves dropping a steady series of press releases over time to eventually get media coverage. Basically, by constantly being there with a story, the PR magnet is counting on eventually having the right story reach the right person at the right time. (Read more…)
April 2, 2010
7 Ways to Establish Good Relationships with Reporters

To people seeking press attention for a story, reporters can be like unfathomable magical creatures. When one does call in response to a press release, it’s like a visit from a unicorn. More often, reporters are like the Loch Ness Monster – rumored to exist, but rarely seen or heard from. When you have news but no one seems to be biting, it is easy to perceive reporters as exotic species always out of reach. (Read more…)
January 7, 2009
Adding the “Human Touch” to PR Presentations and Media Interviews

When speaking during public relations presentations or media interviews, it’s easy to make any number of rookie mistakes. You may not have prepared enough in advance. Try too hard to appear confident, and you may simply look like you’re showing off. You can confuse listeners by overusing unexplained technical jargon. You can speak in a flat, affectless tone that makes you seem cold and unemotional. Any or all of these mistakes may lead to an audience so bored that it misses your key messages completely. Here are five tips for adding a human touch to your next presentation, speech, or interview. (Read more…)
January 2, 2009
Taking Your Public Relations Strategy National

It’s not difficult for a company with a small public relations department to attraction attention from local media. You might not think that same small company –- or even a small company without an in-house public relations department –- could also also attract attention from regional, national, and even international media outlets. But it’s easier than you might have assumed. The following tips can help you –- or your outside public relations firm — launch your company into the national spotlight. (Read more…)

5 Out-of-the-Box Press Release Ideas

How to Create News When You Don’t Have Any

7 Ways to Establish Good Relationships with Reporters

Adding the “Human Touch” to PR Presentations and Media Interviews

Taking Your Public Relations Strategy National

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