In the competitive world of public relations, no one wants to be the person known for wasting the time of reporters and editors. Yet that’s precisely the reputation many PR professionals develop after sending out countless press releases with litt… Read more
A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announce… Read more