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  1. May 22, 2009

    What Makes a Press Release Actually Newsworthy?

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    No one wants to be the person known for “crying wolf.” Yet that’s precisely the reputation many public relations consultants develop after sending out countless press releases with little newsworthy content. These public relations spammers risk losing credibility with editors and reporters. When they finally do have an earth shattering press release, it may end up filling a waste paper basket rather than newspaper column inches. So when is your press release really newsworthy? Here’s are a few simple steps to ensure you’re getting as much good publicity as possible out of your press release. (Read more…)

  2. Is a Press Release Your Best Public Relations Bet?

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    A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)