Strengthening the Relationship Between Public Relations and Business Journalism

Surfing the web this morning, I came across an interesting interview on Talking Biz News with Hope Heyman, a senior vice president at Edelman (http://weblogs.jomc.unc.edu/talkingbiznews/?p=2096). Heyman has been in the public relations business for more than 25 years and she also worked as a business journalist. The interview touches on a number of facets regarding the relationship between public relations practitioners and business journalists, and Heyman’s insights should be required reading for any PR department or newsroom. (Read more…)