How to Make Press Releases Meaningful in the Age of the Coronavirus
Have you ever read a bad press release? Have you ever written a bad press release? It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it.
Calls to Action: 5 Tips to Make Them Better
Great calls to action are usually part of a great design and they contain great copy. Moved to click a call to action on a website? It is usually because it stands out from the page and because the wording intrigues you. If there are multiple CTAs on a site, they must be differentiated from each other both by col… Read more
The Value of Adding an Info Box to Your Press Release
While the main goal when sending a press release is to have your story ultimately get picked up by the reporter, the first and most important thing you’re trying to do is to get your press release read. And with reporters receiving dozens—even hundreds—of press releases day in and day out, this is often a mor… Read more
How To End Your Press Releases
How to End a Press Release
The last part of a press release typically follows a standard format with specific components:
The key elements for ending a press release are:
- Boilerplate section: A brief company description
- Media contact information: All relevant details for press inquiries
- End notation:
How to Not Make a Journalist Hate You When You Call
Sometimes, you need to pick up the phone to talk to a journalist. Maybe you want to follow up on a press release you sent them, or maybe you need to get in touch with them quickly to retract a press release you sent too early or to correct some information you gave them.
Whatever the reason, when you pick up the pho… Read more
How to Write Perfect Email Pitches
Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same.
With so much to think about, how do you even begin? Like most things, it’s best to start at the beginning. Wi… Read more
Do You Understand the Real Purpose of Press Releases?
We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution website… Read more
Tactics for Stronger Opening Paragraphs in Your Press Releases
When it comes to press releases, first impressions are everything. If the opening (or “lead”) paragraph of your press release doesn’t quickly grab the attention of the reader, everything else you’ve written is for nothing. Your press release won’t get picked up, and your story will die. It’s pretty simp… Read more
Press Release Tips: Hook Editors with Strong Openings
If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writ… Read more