1. December 1, 2011

    Holiday-Themed Blog Topics for Your Company Blog

    Time for a little brainstorming! You’re undoubtedly stocking up on blogs for the holiday season, and you may be running a little low on original ideas. I mean, how many times can you talk about “fixing up your website” and “offering holiday deals” without falling asleep? (Read more…)

  2. November 21, 2011

    Your PR Campaigns and the Holiday Season

    The holidays are rushing up as fast as they can! What steps are you taking to catch traffic you might otherwise miss if you’re not taking into account how your PR campaign will be perceived during the “most wonderful time of the year?” There are several things you may not have considered when it comes to reorganizing your campaign for the holidays. (Read more…)

  3. November 16, 2011

    How to Get Your Holiday Pitch to Stand Out

    The holiday season has arrived and the public is anxious to spend their hard earned money. And as a result, businesses everywhere are looking to get in the public eye with “an offer you can’t refuse.” Knowing this, it’s crucial that your holiday pitch stand out from the crowd. Otherwise it’s going to get lost in the holiday muddle (or waste basket). (Read more…)

  4. November 5, 2010

    5 Holiday PR Trends You’ll See This Year

    The holidays are coming! The holidays are coming! Is your business ready for it? Do you know what major trends will more than likely be making an appearance? Here are five you should look out and prepare your business for if you want to grab all the money the season has to offer. (Read more…)

  5. November 9, 2009

    Don’t Let Holiday Merriment Ruin Your Press Release

    Halloween has ended, the masks have been put away (hopefully) and the Yankees are still jumping around like little school girls.  That can only mean one thing:  the holiday trifecta (Thanksgiving, Christmas and New Years) is staring us squarely in the face. (Read more…)

  6. September 8, 2009

    Holiday PR: Get Your Gift-Related Pitches Out Early

    Journalists always know the holidays are upon them when they begin to receive pitches geared towards holiday-themed gift guides and such. Every year the holiday season seems to extend itself, so if you work in the public relations industry it’s best to start circulating your holiday-related pitches early in order to get the jump on the competition. The following tips should help public relations pros make the most of the hectic months before the holidays finally arrive. (Read more…)

  7. September 1, 2009

    Public Relations Basics: When It Comes to Holiday Press Releases, Sooner is Better

    It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holiday business doesn’t just happen. It takes hard work through triangulated marketing, advertising, and public relations efforts. Unfortunately, many companies fail to address their public relations campaigns until it’s too late in the holiday season, missing what is probably the most cost effective way to promote their product or service. (Read more…)

  8. February 17, 2009

    Be Prepared for Your Holiday PR Push

    To get publicity in the busy run-up to the holiday season, public relations firms have be prepared. By August, I had already received emails and press releases from PR representatives at Nextel and Epson regarding holiday gift guide stories. (Read more…)

  9. December 3, 2008

    Want to Have a Happy Holiday? Plan Your PR Strategy Early

    Each year when the holidays roll around, it means one thing for those in public relations: press opportunities galore. As soon as Thanksgiving is on the horizon, a public relations department should start pitching to the media. These are a few tips to help you drum up some good publicity during the holiday season. (Read more…)

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