headline tuneup

December 21, 2010
Why Your Press Release’s Success Depends on Just a Few Words

You’ve written perhaps the best press release of all time. Your company, Teddy Bear Clothes Incorporated, is announcing the release of their brand new Harry Potter tie-in line of teddy shirts, and you were tasked with getting the word out to the papers and television stations. You pulled your hair and smacked your head and stayed up all the live long night and finally chiseled the thing down to perfection. (Read more…)
October 22, 2009
10 Essential Tips to Press Release Success

eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube’s 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release. (Read more…)

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