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October 18, 2011
What Google Hangouts Can Do to Your Business
Although Facebook is getting all the attention right now due to its recent and upcoming changes, there is still a lot of information to mine from Google Plus. Namely, its Hangout feature is one of the most interesting features to be found on social media today. Of course, that may just be hyperbole, but I’ll try to prove it’s not. (Read more…)
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October 6, 2011
5 Ways to Make Sure Your Press Releases Get Found
In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again. (Read more…)
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October 5, 2011
How to Monitor the Web for Brand Mentions
Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)
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September 28, 2011
5 Underappreciated Things about Twitter
We all love Twitter, right? The random conversations, the celebrities, the opportunities for public relations like no other. But sometimes we forget why we love the things we love. Here are five things people forget about Twitter that make it so useful. (Read more…)
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September 19, 2011
Social Media on the Rise or Decline?
Is social media rising to the top or sinking to the bottom when it comes to advertising and marketing? It seems like you get a different answer depending on who you ask. Some say that it’s on the decline, that people are beginning to realize there’s no replacing a real live human. Others say that’s ridiculous and there’s no time like the present to jump on the bandwagon! (Read more…)
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August 31, 2011
How to Find Free Pictures for Your Blog
You’ve just written an award winning blog post about the life cycle of the green bean. Now, to find a great picture to accompany it! But what websites should you peruse? Which photos on those sites can you legally use? Here are a few I regularly use, plus one I stumbled upon just for this blog. (Read more…)
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August 26, 2011
Will Google Panda Kill Free Press Release Directories?
By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms. (Read more…)
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August 23, 2011
How to Utilize the “Hangout” Feature on Google Plus
Though it just seemed like a funky add-on in the beginning, Google Plus’ “Hangout” feature quickly became one of the most talked about features. This was no doubt due to the ingenuity and creativity of the social media site’s users, as they quickly turned what was a simple Skype-style chat window into a full-fledged social experience. (Read more…)
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August 18, 2011
We are All Inbound Marketers Now
Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Darhmesh Shah asserts that the best way to get your company message out isn’t by pushing your message out, but by using content to pull people in (hence the title, Inbound Marketing.) It covers topics that we cover here on the eReleases blog, such as how to get found in Google and why blogs and social media sites, such as Twitter and Facebook are important marketing tools. (Read more…)
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August 8, 2011
The ABCs of Google Plus
Have you been sold on the big new thing in social media, Google Plus? I know many folks out there are still on the fence about it. One of the main points I hear is the service is very confusing and it doesn’t seem like you can do very many things. (Read more…)