1. July 28, 2011

    5 Tips for Involving Your Employees in Your PR Efforts

    Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out. (Read more…)

  2. June 9, 2011

    How to Restore Confidence in Your Customers When You’ve Failed

    Well, you goofed. Big time. The Twitterverse is ablaze with anger, your Facebook feed is filled with seething rage, and the national news has even given the story airtime. Your face is red and soon your profit margins will be, too! Unless you do something. (Read more…)

  3. June 3, 2011

    How Measuring PR in Equivalent Ad Space Metrics is a Fool’s Errand

    Recently, I received a question from a colleague with an interesting question about a campaign they were running. A local hospital needed some help with their clipping service. My friend’s question was how exactly to calculate the true PR value of a mention. (Read more…)

  4. January 20, 2010

    25 Tips from 25 PR Experts

    I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. (Read more…)

  5. March 18, 2009

    Turning Other People’s PR Lemons Into PR Lemonade

    Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)

  6. February 20, 2009

    Customer Relations as Extension of Public Relations

    Last week, I thanked my customers in a special Thanks-Valentine’s message. The response was very positive. I received dozens of messages that had a common theme: people were responding to my message on a very personal level. (Read more…)

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