Second Person vs. Third Person in Your Business Copywriting

Business Writing Basics

When you start a business, your plate gets piled high. Regardless of what industry you fall under, you’re much more than an owner. You handle client interaction, outreach, staffing, accounting … and the list goes on.

One position that many new business owners don’t typically thi… Read more

Benefits of Outsourcing Press Release Writing

Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them.

Now, that someone could be you, but you also h… Read more

Why You Need to Target Freelance Journalists with Your Press Releases

Whenever we talk about building up media lists for sending out your press releases, it can be easy to overlook some of the hardworking, influential journalists who can get you the coverage you so covet.

I’m talking about freelancers.

Freelance journalists sell stories to papers, magazines, and online p… Read more

11 Tips for Building Media Relations and Maintaining Relationships With the Media

Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this incr… Read more