1. February 3, 2012

    How to Not Get Screwed When Hiring a Freelance Writer

    We’ve discussed the positives associated with hiring a freelance writer. The right person can handle not only your press release writing, but all your content needs — from blogging to brochures and more. (Read more…)

  2. January 24, 2012

    Benefits of Outsourcing Press Release Writing

    Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them. (Read more…)

  3. October 13, 2010

    Why You Need to Target Freelance Journalists with Your Press Releases

    Whenever we talk about building up media lists for sending out your press releases, it can be easy to overlook some of the hardworking, influential journalists who can get you the coverage you so covet. (Read more…)

  4. July 23, 2010

    7 Tips for Maintaining Relationships with the Media

    Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this increases your chances of getting the media coverage you so desire. (Read more…)

  5. January 26, 2009

    Seven Ways to Extend Your Public Relations Budget

    Improving your public relations strategy doesn’t have to be a time- or money-consuming affair. Taking on some easy tasks and implementing some simple ideas can lead directly to generating good publicity and improving your existing public relations efforts. Here are seven tips to get the most out of your public relations budget. (Read more…)

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