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January 11, 2010
30 PR Experts You Should Follow on Twitter
If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because this is a PR blog, I thought I’d share what I believe to be the 30 PR experts you should follow on Twitter. Now, I’m sure there are many more who deserve to be on this list, so please leave a comment with your favorites. (Read more…)
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March 18, 2009
Public Relations in the Age of the Sound Bite
Journalists love sound bites. We ask questions explicitly aimed at eliciting snappy, one-sentence comments. We’ve all seen television interviews or press briefings boiled down to a 15-second sound bite. Newspaper and magazine articles tend to have at least one definitive quote you can imagine a speechwriter whispering into a reporter’s ear. (Read more…)
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March 5, 2009
Breaking Your Press Release Addiction
When looking for free publicity, companies and individuals alike often think a press release is not only their best bet, but their only bet. But a press release, even well-crafted one, will be useless if the story it’s touting doesn’t grab the attention of journalists. One newsworthy story is worth a dozen press releases. (Read more…)