1. August 26, 2011

    Will Google Panda Kill Free Press Release Directories?

    By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms. (Read more…)

  2. May 26, 2010

    Statistics Highlighting the Importance of SEO Press Releases

    In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize your press releases to drive more search engine traffic and to attract targeted customers. (Read more…)

  3. April 16, 2010

    3 Times When You Shouldn’t Write a Press Release

    Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering everything from how to hook editors with strong openings to fact checking your press release. Today, I want to go in a little bit of a different direction. I want to talk about not writing press releases. More specifically, I want to discuss the situations when you shouldn’t write a press release because it’s a waste of your time. (Read more…)

  4. April 12, 2010

    A Few Things You Might Not Know About Online Press Release Distribution

    Don’t believe the naysayers. The press release isn’t dead. Online press release distribution hasn’t lost its power to create buzz and increase brand awareness (when done properly). In fact, quite the opposite is true. From my experience, online press release distribution has grown into an even more powerful tool than before, and choosing a reputable distributor can yield numerous benefits. (Read more…)

  5. November 5, 2009

    7 Reasons Your Press Release Sucks

    As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)

  6. October 6, 2009

    WTF?? Free Press Release Distribution Head Scratcher

    The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes “reaching the media” from the equation. Free press release websites are recommended by SEO professionals, webmasters and business owners for one reason: to get one-way links and traffic. A note of caution: the one-way links to your site are from a deep-linked page on the free press release website — not the homepage. (Read more…)

  7. July 15, 2009

    Follow Mickie (@eReleases) on Twitter

    If you haven’t heard (http://twitter.com/ereleases), eReleases has been up to a lot: (Read more…)

  8. July 6, 2009

    Free Press Release Websites Are Expensive

    This article was inspired by a potential customer wondering whether a service that charged $38 to blast his press release to 50 free press release websites was a good use of his money. (Read more…)