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August 2, 2011
Facebook for Small Biz Startups

Putting together a Facebook campaign for your small business may seem simple enough, but there are several key things you can do to maximize your startup potential. A small business Facebook page is going to be a little different than a huge corporation’s page or even your personal account. The tactics and approach will naturally be more attuned to the unique challenges you face as a small business owner. (Read more…)
July 13, 2011
Why Should Anyone Follow You?

It seems like everywhere I look, I’m being bombarded with Facebook and Twitter icons from companies who are trying to gain fans and followers. They slap these social media badges on their websites, blogs, business cards, print ads, and even TV commercials, but one thing I’ve noticed is none of these companies ever tell me one important thing: Why I should follow them. (Read more…)
July 5, 2011
Top Tips for Connecting with Online Influencers

You’ve undoubtedly heard the saying, “It’s not what you know, it’s who you know that matters.” And that’s mostly true. You simply cannot overstate the importance of networking for marketing and PR purposes. And with the skyrocketing popularity of social networking, it’s more important than ever before to build valuable connections with influencers in your niche. (Read more…)
June 16, 2011
How Social Media has Changed Customer Service Forever

Think your business can just run things like you used to? You’ve probably already found out the hard way, but social media and other online experiences have changed the face of customer service. The average consumer is much savvier than they were just a few years ago. Plus, even if they aren’t savvy, they have a wealth of information available to them at their fingertips. (Read more…)
May 18, 2011
5 Tools to Help You Get More From Twitter

Let’s be honest. If you’re not careful, Twitter can be a huge waste of time. Not just because of the amount of time you actually spend on it, but because of the lack of results you get if you aren’t using it properly. (Read more…)
April 5, 2011
10 Ways You Can Get Reporters to Love You

Want to get your press release or important story in the paper? Then don’t do what everyone does – pitch all the livelong day, and not actually speak to anyone like they exist. Instead, focus on developing a relationship with your local journalists, and you may be surprised at the results. (Read more…)
March 31, 2011
11 Types of Twitter Updates You Can Make

Trying to build a strong Twitter presence for your business? Quality content is the key to attracting and keeping followers, so you have to make sure your updates are the best they can be. (Read more…)
March 28, 2011
What You Should Be Learning From Twitter

If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)
March 25, 2011
5 Class Act Responses to PR Faux Pas

Have you ever made a Twitter gaffe? Well, you’re certainly not the first, and assuredly will not be the last! The important thing to remember is that mistakes happen, and your response to the goof is what really counts. This is none more evident than in the following five cases. (Read more…)
March 22, 2011
10 Simple, Local PR Promotions for Your Small Business

Running out of ideas on how to promote your small business? Instead of thinking bigger and bigger, try some simple and local tactics instead! These ten should give you an idea on how to focus your campaign on the community around you, and gain loyal and local followers. (Read more…)

« Previous Page

Facebook for Small Biz Startups

Why Should Anyone Follow You?

Top Tips for Connecting with Online Influencers

How Social Media has Changed Customer Service Forever

5 Tools to Help You Get More From Twitter

10 Ways You Can Get Reporters to Love You

11 Types of Twitter Updates You Can Make

What You Should Be Learning From Twitter

5 Class Act Responses to PR Faux Pas

10 Simple, Local PR Promotions for Your Small Business

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