5 Simple Rules for Success with Instagram

Recently, I shared some impressive statistics about the popularity of Instagram and discussed some of the different ways you can use this social media app for PR. Today, I want to delve a little deeper into the subject and talk more about the approaches your business can take and the general etiquette you n… Read more

20 Ideas for Things You Can Tweet Right Now

To make Twitter work for your company, you have to Tweet consistently. But sometimes this can prove challenging as you aren’t really sure what to share. Here are a ton of ideas to get you going:

  1. An interesting article you just came across. Two things worth pointing out here: first, the number one thin
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How to Foster an Online Community

Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares?

Isn’t it better to have a smaller co… Read more

Why Should Anyone Follow You?

It seems like everywhere I look, I’m being bombarded with Facebook and Twitter icons from companies who are trying to gain fans and followers. They slap these social media badges on their websites, blogs, business cards, print ads, and even TV commercials, but one thing I’ve noticed is none of these compa… Read more

5 Lessons from Kanye on Giving a Bad Media Interview

If you know anything about Kanye West, you know that he’s no stranger to controversy. Whether he’s accusing President Bush of being a racist or interrupting Taylor Swift’s award acceptance, the guy always seems to find himself in a mess.

Recently, the controversial rapper has found himself on the road to … Read more

What’s a “TweetChat” and Why Should You Be Doing It?

Since Twitter’s inception, its users have never hesitated to adapt the popular microblogging platform to their own needs. One of those needs turned out to be a way for a large group of people to converse together 140 characters at a time. Thus the TweetChat was born.

While any chatter on Twitter that makes u… Read more

7 Tactics for Getting More Podcast Listeners

2009 was a big year for podcasting. Advertising on podcasts increased significantly over 2008 (by over 250% according to one source), and the audience for podcasting grew by about 22%. Millions of people now listen to podcasts every day. In short, podcasting went mainstream last year.

What does all of th… Read more