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February 10, 2012
Why Isn’t Anyone Talking About My Company?

In this age of social media, we have more ways to reach out to customers than ever before. And if you’re trying your hand at one or more of these social media networks, you may find yourself quickly growing frustrated. Why? Because no one seems to be talking about you. (Read more…)
December 27, 2011
5 Ways to Get People to Read a Blog They Have No Interest In

Sometimes it really just feels like you’re preaching to the choir. If this is the case for your blog, it may be time to expand your horizons and grab some new followers. (Read more…)
December 20, 2011
A Simple Checklist for Determining Who to Follow on Twitter

We’ve all seen them – those Twitter users that follow thousands upon thousands of people. But what for? What’s the point in following all these people when the majority of them don’t even follow you back? Not to mention, half of them are probably spamming bots that could even pose a risk to your Twitter account! (Read more…)
December 8, 2011
6 Easy Ways to Get More Blog Traffic from Twitter

Everyone has a blog. But NOT everyone has traffic. One of the best ways to ensure that your blog isn’t an online cemetery for content is to share on Twitter. Here are 6 simple ways you can use this powerful social media tool to your blogging advantage. (Read more…)
November 30, 2011
5 Signs You’re a Twitter Bonehead

Twitter has proven to be a great tool for companies to engage the public and build their brand. On the flip side, it has also shown itself to be perfect for people and businesses to make fools of themselves and kill their public perception. Who’d have thought you could prove yourself to be a complete Twitter bonehead and ruin your brand in 140 characters or less? (Read more…)
October 11, 2011
How to Foster an Online Community

Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares? (Read more…)
September 21, 2011
What Can You Do With the Company Follow Feature on LinkedIn

As the premiere business based social networking website, LinkedIn has embraced some new advances over the years. Recently, they unveiled the Company Follow feature, which lets you stay in the loop with your favorite businesses. (Read more…)
September 1, 2011
LinkedIn 101 for PR Pros

Social media websites have not only become a great way to increase business and awareness, they have quickly become the wave of the PR future. With access to so many people at once, it’s impossible to deny the power and reach these websites provide. For this session, we’ll highlight the business oriented LinkedIn. (Read more…)
August 2, 2011
Facebook for Small Biz Startups

Putting together a Facebook campaign for your small business may seem simple enough, but there are several key things you can do to maximize your startup potential. A small business Facebook page is going to be a little different than a huge corporation’s page or even your personal account. The tactics and approach will naturally be more attuned to the unique challenges you face as a small business owner. (Read more…)
July 13, 2011
Why Should Anyone Follow You?

It seems like everywhere I look, I’m being bombarded with Facebook and Twitter icons from companies who are trying to gain fans and followers. They slap these social media badges on their websites, blogs, business cards, print ads, and even TV commercials, but one thing I’ve noticed is none of these companies ever tell me one important thing: Why I should follow them. (Read more…)

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