Disaster Preparation Tips for PR Firms

On the eve of the year 2000, I was working for an internet company which hosted over 1,000 websites. I was lucky enough not to draw the short straw, which would have meant spending New Year’s Eve 1999/2000 at our hosting center. Back then we were worried about Y2K glitches. These days, terrorist attacks and natural disasters are more likely culprits for causing a company-wide crisis. The following list of disaster preparation tips should ensure your public relations firm can handle a wide range of possible disasters. From computer security to employee security, keeping your PR firm up and running in the wake of disaster could be the difference between having a business and having to look for a new job once the disaster has passed. (Read more…)