1. April 16, 2001

    Good Intentions Turn Into Bad Public Relations

    It was just a simple contest. For Toys “R” Us, Inc., however, it turned into a public relations nightmare.

    The toy retailer started off 2007 in ugly fashion after a contest to award the first baby born in 2007 a $25,000 United States savings bond went awry amid charges of xenophobia and racism. The company smartly did an about-face, but will consumers be forgiving? (Read more…)

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