1. December 29, 2010

    How Can a Concept Story Help Your PR Efforts?

    In journalism, a “concept story” is a story designed to appeal to a certain audience or demographic. Why write a concept story? To introduce a product, service, or idea to people who wouldn’t normally give it a second thought. The idea of concept stories has been translated into popular media in many ways, including personal finance articles in kids’ magazines or articles about environmentally conscious material sourcing in fashion magazines. For a public relations pro, concept stories – either in magazines, television, on radio or on the web – can be a great way to introduce a whole new audience to your client, product or cause. (Read more…)

  2. November 11, 2010

    Stop Writing Press Releases. Start Writing Feature Releases.

    Before everyone gets up in arms, I’m not here to say that the press release is dead. It’s not. What I am here to say is that the old way of writing press releases may no longer be the best tactic. No, I’m not just talking about SEO and optimizing your press releases. I’m talking about much more than that. (Read more…)

  3. March 31, 2010

    How to Use Feature Stories as a Public Relations Tool

    In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time.  (Read more…)

  4. February 22, 2010

    5 Steps for Creating a Public Relations Strategy

    Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise.  Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counting your chickens, you need to develop a PR strategy. Here are the five most important points for doing just that: (Read more…)

  5. April 28, 2009

    Feature Me!

    Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Getting the story published, however, can be a gut-wrenching and lengthy affair. Getting the story to read how you want is even more difficult. Here are five tips for pitching a feature story and making it a public relations winner. (Read more…)

  6. April 8, 2009

    Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes

    In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at least clean up the damage they wreak? (Read more…)

  7. March 19, 2009

    Does Your Public Relations Team Understand Its Value?

    I take a lot of pride in the publicity that I generate on behalf of my company. And, yes, I still get giddy when we hit a public relations home run, because I know exactly how the publicity that I generate benefits my company. I know my role. But too many public relations professionals are unaware of just how they fit into their company’s business strategy. (Read more…)

  8. January 13, 2009

    Building a Stronger Relationship Between Public Relations and Journalism

    It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relations people. But it’s not impossible to build relationships with reporters, provided you can meet two or three of their basic conditions. (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $100 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "We did get some response (one radio interview and a request to write an article for a local magazine) but we were expecting much more. Our product is being reviewed now by a company who may promote it for us. If this happens we would like to be able to send out another press release, but right now we have exhausted allour marketing dollars and most of our life savings (really!). So, we are taking things "one day at a time" and seeing what happens."

    - Judy Herzanek, Changing Lives Foundation


    Read this review 270 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles