Stop Writing Press Releases. Start Writing Feature Releases.
Before everyone gets up in arms, I’m not here to say that the press release is dead. It’s not. What I am here to say is that the old way of writing press releases may no longer be the best tactic. No, I’m not just talking about SEO and optimizing your press releases. I’m talking about much more than that.
The truth … Read more
How to Use Feature Stories as a Public Relations Tool
What is a Feature Story?
In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time. … Read more
5 Steps for Creating a Public Relations Strategy
Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise. Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counti… Read more
Feature Me!
Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Gettin… Read more
Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes
In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at l… Read more
Build a Stronger Relationship Between PR and Journalism
It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relati… Read more