fact sheets

August 9, 2010
How to Create a Media Kit

“Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking about? (Read more…)
March 19, 2010
Seeking Press Coverage for Your Complicated Topic? Send a Fact Sheet

You have a newsworthy topic, but it’s a little more complicated than the annual Firefighter’s Charity Picnic or the introduction of a new line of widgets. When a one page press release just won’t be enough to do your story justice, but you’re worried you’ll turn reporters off from an overly complex story, include a fact sheet. (Read more…)
May 20, 2009
Putting Together Your Public Relations Strategy

So it’s time to put together a public relations/publicity strategy for your business or organization. The task can seem overwhelming. But if you break the job of public relations planning down into smaller steps, you’ll soon have it together. Here’s one way to put together an effective public relations strategy. (Read more…)

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