fact sheet

March 19, 2010
Seeking Press Coverage for Your Complicated Topic? Send a Fact Sheet

You have a newsworthy topic, but it’s a little more complicated than the annual Firefighter’s Charity Picnic or the introduction of a new line of widgets. When a one page press release just won’t be enough to do your story justice, but you’re worried you’ll turn reporters off from an overly complex story, include a fact sheet. (Read more…)
February 25, 2010
6 Common Mistakes PR Pros Make

Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: (Read more…)
December 19, 2008
Four Tips for Improving a Boring Press Release

When writing a press release, especially one that contains numbers or statistics, even seasoned public relations consultants can find their message failing to grab the media’s attention. Here are a four tips for perking up that dry, boring press release. (Read more…)

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