entrepreneur

July 26, 2011
Your Product Is Your Ticket to Ride

Sometimes being an entrepreneur feels like you’re just on a train ride. After you buy your ticket, load your baggage, and step onto your car, all of a sudden you’re flying down the tracks and all you can do is buy a drink and talk to some strangers. Once in a while the train stops and you can get off and stretch your legs, but then you hop right back on. (Read more…)
January 28, 2011
5 Inspiring TED Talks for PR Pros

If you haven’t poked around the Technology, Entertainment and Design (TED) website, you’re missing out on a veritable treasure trove of forward thinking ideas. The TED Conference is where people from every industry and mindset converge to inspire conversation about how to change the world. These taped speeches, which can be found for free on the TED website, range from fixing the environment to business matters, including public relations. Here are five TED talks that may inspire you to revise your PR tactics. (Read more…)
December 16, 2008
Public Relations and Entrepreneurs: The Perils of Personality PR

Public relations professionals working with entrepreneurs often find themselves in a bind. Do you pitch the idea or the person behind the idea? It’s easy to see an entrepreneur’s backstory as a ready-made angle when it comes to drumming up publicity. But a public persona can quickly become tarnished, and personality PR can often lead to avoidable headaches. (Read more…)

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