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April 19, 2010
13 Ways to Position Yourself as a Trusted Resource

Trust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. (Read more…)
July 22, 2009
Name-Dropping Celebrities in PR … or Why Oprah May or May Not Approve This Message

I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. (Read more…)

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